Retail Buying 4th edition

ISBN:1609012771

ISBN13:9781609012779

Publisher:Fairchild Books

Authors:Richard Clodfelter, Clodfelter

Retail Buying Description

Retail Buying 4 Edition This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities--drawn from real-world merchandising and incorporating current trends--give students the opportunity to apply critical skills as they would in a professional environment.
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